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We believe that kindness is the key to changing the world. It is the birthplace of peace, it illuminates our hearts and souls, it unites people who would otherwise remain strangers and it builds vibrant, safe communities.

For all these reasons, and many more, we believe that kindness should not be celebrated, but encouraged in a manner that inspires choice and awareness both personally and globally. Dakbands are a call to action, a way of expressing our understanding of the power of kindness to kindle hope and change.